Quire Guide — SEO Health Check

Whole Site Checked · 1,932 Pages · 14 Languages · July 2, 2026

This is a plain-English summary of how easy it is for Google, and AI tools like ChatGPT and Perplexity, to find, understand, and recommend Quire's help pages — what's working well, and what needs fixing. No technical background needed to read this.

How to read the score. Think of 71 out of 100 like a health check-up result — it's a blended average across 7 different areas, each weighted by how much it matters. Two areas are dragging the score down: how well pages link to each other, and how images are handled. Both are structural/technical issues, not writing problems. Content Quality and Mobile Experience are our strongest areas. We couldn't give a real score for "Other Sites Linking In" because we don't currently have access to the paid tools that measure that.
71
OVERALL SCORE — OUT OF 100
Overall, Quire's help center is in good shape: pages load fast and completely, every article exists in all 14 languages, and pages already follow a clear, consistent layout. The score is mainly held back by pages that don't link to each other enough, plus a handful of small coding mistakes that are quick to fix.
Top 5 Things To Fix First
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Three language versions have a small labeling mistake — Brazilian Portuguese, and Traditional Chinese for Taiwan and Hong Kong are tagged in a format Google may not recognize as valid, across nearly 1,500 pages. This could mean Google isn't properly connecting those translated pages to their English originals.
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Two pages don't match what people expect to see when they search. The Agile/Scrum guide and the CRM Pipeline guide read like general articles, but people searching for those topics expect a ready-to-use template with a big "use this" button — like what Trello or monday.com show. Both pages are likely losing visitors to competitors as a result.
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Visitors can't zoom in on their phones. A leftover coding mistake accidentally turns off pinch-to-zoom on every page, even though the correct setting already exists elsewhere in the same code — the browser just uses the wrong one it sees first.
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A one-letter typo is sending Google to the wrong web address. The hidden information that tells Google "this website is called Quire Guide, and here's its address" points to the wrong page because of a small capitalization mistake in the code.
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About a third of help pages don't link to any other page. And roughly 22 of the 30 topic areas (like Mobile, Security, Import & Export) don't have a main page introducing them. This makes it harder for both Google and AI tools to understand how Quire's features relate to each other.
Scorecard By Area
Content Quality
84
Site Setup
78
AI Search Readiness
77
Loading Speed
68
Behind-the-Scenes Data
60
Page Links
58
Images
55
Easy Wins · Small Effort, Real Payoff
Fix the language-labeling mistake for the 3 affected languages — the correct format already exists elsewhere in the code, so this is a small, one-line fix. It affects around 1,500 pages at once.
Fix the one-letter typo that's pointing Google to the wrong web address.
Delete two duplicate, conflicting lines of code — one is causing the mobile zoom problem, the other is a harmless-but-messy duplicate.
Tell the web server to let visitors' browsers remember (cache) style and image files, so repeat visits load faster — a settings change, no content work needed.
Add a "default language" fallback so visitors whose language isn't one of the 13 translations still land somewhere sensible.

Site Setup

22% of score
78
How easy the site is for Google, browsers, and AI tools to read and navigate.
What We Found
PriorityWhat's happeningWhat to do
CriticalThree language versions — Brazilian Portuguese, and Traditional Chinese for Taiwan and Hong Kong — are labeled using a format (with underscores) that Google may not recognize as valid. This happens on all 1,932 pages, and could mean Google isn't properly linking these translations to their English originals for 3 of the 13 languages.For developers: use the hyphenated lang.bcp47 value (already defined in _data/i18n.yml) instead of lang.code in _includes/head.html.Fix the labeling format for these 3 languages — the correct version already exists elsewhere in the code.
HighThere's no "default language" instruction, so a visitor whose browser language doesn't match any of the 13 translations has no clear fallback page.For developers: add an hreflang="x-default" alternate pointing to the English URL.Add a fallback that points unmatched visitors to the English version.
HighEvery page accidentally includes the "this is the official version of this page" tag twice. They currently say the same thing, but having two is a leftover mistake that could cause confusion if one is ever edited without the other.For developers: duplicate <link rel="canonical"> in _layouts/default.html (lines ~59 and ~78).Delete one of the two duplicate lines.
HighA leftover setting turns off pinch-to-zoom on mobile phones for every page, even though the correct, zoom-friendly setting also exists later in the same page. Browsers use whichever one they see first — the broken one.For developers: conflicting viewport tags — remove the restrictive one in _layouts/default.html:74, keep the correct one in _includes/head.html:30.Remove the setting that's blocking zoom.
MediumNone of the images tell the browser how big they'll be ahead of time, which can cause the page to visibly jump around while loading, especially on slower connections.Add size information to every image.
MediumSome style files (including a font loaded from Google's servers) delay how quickly the page can start showing content, because the browser doesn't get a "heads up" connection to that server in advance.Set up that advance connection, and simplify how many style files load at once.
MediumThe site is missing a few standard security settings, and doesn't tell browsers how long to remember files — which slows down repeat visits.Add the missing security settings and enable file caching.
LowThe account/login menu and notification area load before the actual help article content in the page's underlying code. Visitors don't notice this, but it means search engines and AI tools have to "read past" some irrelevant content before reaching the real article.Reorder the underlying code so the article content comes first (the visible layout wouldn't need to change).
LowQuire doesn't use a feature that can instantly notify Bing, Yandex, and Naver search engines when a page changes, instead of waiting for them to notice on their own.Set up that instant-notify feature.

Content Quality

23% of score
84
How well-written, trustworthy, and complete the help articles are.
What We Found
PriorityWhat's happeningWhat to do
MediumAbout a quarter of pages (35 of 139) are quite short — under 400 words — and 8 of those are under 200 words. Short isn't always bad, but some of these could use more helpful detail.Add useful detail to the shortest pages where it would genuinely help; leave simple pages as they are if there's nothing more to say.
Medium86% of pages show the exact same "last updated" date from 2019, even though some of them were genuinely rewritten as recently as this year. This makes the content look older and less trustworthy than it really is.Update the "last updated" date whenever a page is genuinely rewritten.
LowNo individual page names an author or editor — the only "who wrote this" signal is at the whole-company level.Add a simple site-wide byline like "Written and maintained by the Quire Support Team."
LowThe homepage's very first heading breaks the pattern used on every other page, and unlike every other page, it has no FAQ section at the bottom.Adjust the homepage heading order; treat the missing FAQ as an intentional, documented exception.
InfoA few pairs of similar pages (like two different "how to leave X" articles) reuse very similar sentence patterns. Each one is still accurate and specific to its own topic today, so this isn't a problem yet.Just keep an eye on this as new similar pages get added.

Page Links

20% of score
58
How well pages point visitors — and search engines — to other related pages.
What We Found
PriorityWhat's happeningWhat to do
HighAbout 22 of Quire's 30 topic areas (like Mobile, Security, Billing, Import & Export) have no main page introducing the topic and linking out to its related articles — they only exist as a label in the sidebar menu.Create a short overview page for each of these topic areas, starting with Import & Export, Mobile, Notifications, Search, Calendar, and Permissions.
High35% of pages (48 of 139) don't link to any other help article at all. Whole topic areas are cut off from the rest of the site — for example, 4 of the 5 Import & Export pages link to nothing else.Why this matters: The sidebar menu is a site-wide navigation shortcut — search engines and AI tools give it much less weight than a link written directly into an article's text. A link inside the article body is what actually tells them "these two pages are related." Without it, a page risks being treated as isolated: harder for search engines to index with confidence, and more likely to be read by AI answer engines (ChatGPT, Perplexity, Google's AI Overviews) as a disconnected, one-off page rather than part of a connected topic.Add a short "Related articles" list (2-4 links) to every page that currently has none.
HighSeveral hub pages link out to their related articles, but those articles don't link back. For example, the Calendar, Timeline, Table, and Board view pages don't link back to the main "Project Views" page that links to all of them.Make sure every article links back to its overview page, and vice versa.
Medium55 pages can only be found through the sidebar menu — no other help article links to them directly. Search engines and AI tools generally trust links found within article text more than a website's navigation menu.Why this matters: Google, ChatGPT, and Perplexity mainly judge a page's importance and topic relationships from links inside the article body, not from a site-wide UI element like the sidebar nav — sidebar links carry much less weight. With no in-content links pointing to them, these 55 pages read as isolated islands: search engines and AI systems have a harder time telling how they relate to the rest of the guide, which risks lower rankings, weaker indexing, and being treated as disconnected one-offs rather than part of a topic cluster. Tracked in issue #390.Add links to these pages from related articles.
MediumRelated topics split across multiple pages (like Notifications, Search, Calendar, and Permissions) don't link to each other, even though someone reading one is likely to want the others too.Why this matters: Without "see also" links, Google or AI engines can end up alternating between these near-duplicate pages for a broad query instead of settling on one clear answer (a soft cannibalization risk), and it's harder for them to recognize the pages as facets of one topic cluster rather than unrelated one-offs. It also leaves readers unaware that a related page with a different angle exists.Add "see also" links connecting each group of related pages.
MediumTwo separate pages both try to help someone who's locked out of their account or needs to reset their password, but neither page mentions the other.Add a link between the two pages, or combine them into one clear page.
LowThe homepage only links to 6 hand-picked feature highlights, rather than pointing to all the main topic areas, so it doesn't work well as a map of the whole help center.Expand the homepage to link to more of the main topic areas.

Behind-the-Scenes Data

10% of score
60
Hidden data on each page that tells Google and AI tools what the content actually means (not visible to regular visitors).
What We Found
PriorityWhat's happeningWhat to do
HighA single-letter typo in the website's code means the hidden "this website is called Quire Guide, and here's its address" information points to the wrong web address on every single page.For developers: site.baseUrl (capital U) never resolves against the actual lowercase baseurl config value — fix in _includes/_seo.html.Fix the typo so the setting matches correctly.
MediumThe "breadcrumb trail" feature (the small "Home > Category > Page" trail search results sometimes show) is switched off, and can't be turned on yet because a required piece of the code is missing.Build the missing piece and turn the feature on.
MediumIndividual articles are labeled with an older, more generic type of hidden data instead of a proper "this is a help article" format that includes things like author, publisher, and a correctly-formatted date.Upgrade to the more complete article format.
MediumOn 8 out of 139 pages, the FAQ questions stored in the hidden data don't actually match the FAQ questions visitors can see on the page.Go through those 8 pages and make sure the hidden data and the visible FAQ match.
InfoThe hidden FAQ data no longer earns a special FAQ box in Google search results — Google discontinued that feature sitewide for everyone — but it's still valuable for AI tools, so no need to remove it.No action needed.
InfoThere's a ready-to-go plan for adding "step-by-step instructions" data to how-to pages, but the team has intentionally decided to wait until more data comes in before turning it on.No action needed right now.

Loading Speed

10% of score
68
How fast pages feel to load, and how stable they look while doing so.
A note on how we measured this: we didn't have access to Google's own real-world visitor speed data for this check, so these numbers come from our own test loads on a fast connection. Real visitors on slower connections or older phones may see somewhat different results.
What We Found
PriorityWhat's happeningWhat to do
HighThe site doesn't tell visitors' browsers to remember (cache) style files, scripts, and images. That means every time someone comes back to the help center, their browser has to re-check nearly everything from scratch instead of using what it already saved.Turn on long-term caching for these files on the server.
HighEvery screenshot on the help pages uses an older image format that's larger than it needs to be, and none of them are specifically sized for how they're actually displayed.Convert images to a modern, smaller format and generate properly-sized versions.
MediumImages don't tell the browser their size ahead of time, which is a common cause of pages visibly jumping around while loading — we didn't see this happen in our fast test, but it can happen more easily on slower connections.Add size information to every image.
MediumRoughly half of everything that loads on each page is marketing and analytics tracking code (ads, visit-tracking, etc.), and some of it looks like duplicate or leftover tracking codes that may no longer be needed.Have the marketing team review and remove anything no longer in use.
LowA few style files, including one loaded from Google's font service, delay how quickly the page can start showing content.Set up a faster connection shortcut to Google's font service, or host the fonts directly on Quire's own server.
LowThe homepage takes slightly longer to start responding than the other help pages do.Check whether the homepage is being served differently (e.g. a colder cache) than article pages.
InfoWe couldn't measure real-world "responsiveness to clicks and taps" without access to Google's live visitor data.Re-check this once that data access is available.

AI Search Readiness

10% of score
77
How easily AI tools like ChatGPT, Perplexity, and Google's AI answers can find and quote Quire's content.
What We Found
PriorityWhat's happeningWhat to do
HighFAQ answers across the help center are fairly short — about 26 words on average. AI tools tend to prefer quoting longer, more detailed answers (roughly 130-170 words). Only about 10 pages have been rewritten with longer answers so far.Gradually make FAQ answers a bit more detailed on the remaining ~130 pages, while keeping what visitors actually see on the page short and simple.
MediumThere's no English Wikipedia page about Quire the software — searching for it currently lands on an unrelated page about paper sizes and a magazine with a similar name — even though a Chinese-language Wikipedia page about Quire already exists.Work on getting a proper, neutral English Wikipedia entry created.
MediumQuire has an active YouTube channel, but none of its tutorial videos are actually embedded in the help articles themselves.Add relevant existing videos directly onto the most-visited help pages.
LowQuire doesn't have a file that gives AI tools a curated summary/index of the website's content (a newer, optional practice some sites are adopting).Consider creating one.
LowThe site's instructions file doesn't distinguish between AI tools that answer search questions (which Quire likely wants to allow) and AI tools that only collect content to train other companies' models.Decide whether to allow all AI bots or only the search-answering ones, and adjust the instructions file accordingly.

Images

5% of score
55
How pictures on the help pages are sized, optimized, and labeled.
What We Found
PriorityWhat's happeningWhat to do
HighEvery screenshot is saved in an older image format that's larger than it needs to be, with no smaller versions provided for phones.Convert to a modern image format and provide appropriately-sized versions for different screen sizes.
MediumSeveral homepage thumbnail images are roughly 3 times larger (in file size and dimensions) than the space they're actually displayed in.Create correctly-sized versions of these specific images.
MediumImages don't specify their dimensions in advance, which can cause pages to visibly shift while loading.Add size information to every image.
LowA small number of images (about 1 per page checked) are missing descriptive text for screen readers and search engines.Add descriptive text to the images that are missing it.
Extra Checks · Not Counted in the Overall Score

Search Match

63
Whether pages match what people actually expect to see when they search for that topic.
What We Found
PriorityWhat's happeningWhat to do
CriticalFor a search like "agile scrum project management template," Google shows a mix of ready-to-use templates with a preview image and a big "use this template" button. Quire's page on this topic instead reads like a general explainer article, with the actual template link buried near the bottom — so it's currently missing out on this search traffic entirely.Redesign this page to lead with a visual preview and a prominent "use this template" button, the way competitors do.
HighThe same problem shows up on the CRM Pipeline page — it's also the shortest, least detailed page in our sample, and doesn't show up for its target search either.Add a visual preview and a clear "use this template" button near the top of the page.
MediumNone of the sampled how-to pages use a special type of hidden "these are step-by-step instructions" data, even though all of them are written as numbered steps.Add this once the currently-paused related project resumes.
MediumThe "how to add a task" guide doesn't mention adding tasks from the Kanban Board view, or the quick shortcuts for typing dates and assignees — both of which Google's own AI answer already includes when summarizing this topic.Add these missing methods to the page.
MediumTwo separate pages both try to help with password/login problems, without pointing readers to each other.Cross-link the two pages, or merge them.
LowNone of the sampled pages include a short video, even though Quire has its own tutorial videos that already show up in search results for these same topics.Embed a short, relevant video near the top of these pages.

Mobile Experience

82
How the site looks and feels to use, especially on a phone.
What We Found
PriorityWhat's happeningWhat to do
MediumOn mobile, there are two separate menu buttons that aren't clearly explained: tapping the main menu icon only opens a login/signup menu, while the actual list of help topics is hidden behind a different, less obvious button. A first-time visitor tapping the main menu expecting to browse topics won't find them there.Either combine both menus into one, or make it clearer what each button does.
LowA few buttons and menu items on mobile (like the menu icon and search icon) are smaller than the recommended minimum size for comfortable tapping.Make these tap targets a bit bigger.
LowWhen the mobile menu opens over an article, the text behind it is still faintly visible, which looks a little messy.Make the background behind the mobile menu fully solid instead of see-through.
What To Do Next

Phase 1 — This Week

Small code fixes, no writing needed
  • Fix the language-labeling mistake for the 3 affected languages
  • Fix the one-letter typo pointing Google to the wrong web address
  • Delete the two duplicate/conflicting code lines (the zoom problem and the duplicate "official page" tag)
  • Add a "default language" fallback for unmatched visitors

Phase 2 — Next Few Weeks

Bigger, but still fairly quick
  • Redesign the Agile/Scrum and CRM Pipeline pages to lead with a template preview, not just an explanation
  • Turn on browser caching for style and image files
  • Convert screenshots to a smaller, modern image format; fix oversized homepage thumbnails
  • Add a short "related articles" list to the ~48 pages that currently link nowhere else
  • Make sure related pages link back and forth to each other (especially the 4 main "views" pages)
  • Fix the 8 pages where the hidden FAQ data doesn't match what's visible

Phase 3 — Next Couple Months

Content and structure work
  • Create a short overview page for each of the ~22 topic areas that don't have one yet
  • Make FAQ answers a bit longer and more detailed on ~130 pages, to help AI tools quote them well
  • Add image size information across all guide images
  • Update the "last updated" date on pages that have genuinely been rewritten recently
  • Add breadcrumb navigation, and upgrade articles to a more complete, modern data format
  • Add more detail to the 8 shortest, thinnest pages
  • Start the process of getting an English Wikipedia page created for Quire

Phase 4 — Ongoing

As resources allow
  • Get access to Google's real performance-measurement tools for more accurate speed data
  • Get access to backlink-tracking tools (Moz, Bing Webmaster Tools) for real link data
  • Set up instant notifications to Bing/Yandex/Naver when pages update
  • Review and clean up duplicate marketing/tracking codes with the marketing team
  • Periodically double-check that similar pages stay written specifically, not just templated
  • Revisit the paused "step-by-step instructions" data project once it's unblocked
  • Fix the confusing mobile menu situation