#12: Marketing Campaign
Status: To-do
Three weeks where five functions work in parallel. Every deliverable has one owner and a date, and the sub-work sits underneath it so nothing is 80 percent done for a fortnight.
Created by Vicky Jul 30, 2026
- Produce the hero asset: the benchmark report #13
- Build the landing page #19
- Write the four-email sequence #25
- Produce the paid ad set #31
- Plan the organic social wave #36
- Write the SEO post that carries the report's headline finding #40
- Record the 90-second teaser video #41
- Build the sales enablement kit #42
- Line up the PR and partner outreach #46