About_This_Template

📖 How to use this template

One plan for blog posts, landing pages and social posts, with an editorial workflow that shows where every piece stands. The sample is a travel brand's content calendar.

  1. Duplicate this project into your own organization (dropdown next to the project name, then Duplicate)
  2. Replace the sample posts in Articles, Landing Pages and Social Media with your own, keeping the three sections
  3. Give every post a due date. That is what puts it on the Scheduled Calendar sublist
  4. Assign a writer or designer to each post, then work the Editorial Board left to right as the piece moves
  5. Tag each post with the platform it goes out on, so you can filter one channel at a time

The editorial workflow

Seven working statuses, in order: Brainstorming → Drafting → Editing → Ready for Design → Designing → Scheduled → Posted. Plus On Hold for anything paused, which is not a stage so much as a parking space.

Posted is the only status that counts as complete, so a post sitting in Scheduled still shows as open work. That is deliberate: it has not gone out yet.

The three sublists

  • Editorial Board — a kanban view of where every piece stands. This is the one to open in a content stand-up.
  • Scheduled Calendar — every post with a due date, on a calendar. Shows what is going out this week and what is slipping.
  • Waiting on approval — collects only the pieces blocked on a sign-off, so the bottleneck is visible without hunting for it.

Tags are platforms

Blog, Medium, Third Party Website, Instagram, Twitter, Facebook, Discord. Tag a post with where it goes out, then filter by tag to see one channel's queue on its own. A piece that goes to two places gets two tags, like the sample blog post that also cross-posts to Medium.

The Monday routine

Weekly content planning: fill next week's slots repeats every Monday. Work through the Scheduled Calendar for the coming week, fill any empty slots, and check Waiting on approval for anything stuck. Twenty minutes on a Monday is what keeps the calendar from going quiet.

Structuring the work

Social posts in the sample break into four subtasks: write the caption, design the asset, approve copy and asset, schedule it in the publishing tool. Articles and landing pages do not. Copy the subtask pattern onto whatever needs more than one person's hands on it, and leave the rest as single tasks.


Project: Social Media Content Planning