Competitor launches an equivalent feature before our release

Risk statement. Two competitors have publicly signalled work in this area. One has posted job listings that map closely to our roadmap. Our differentiation narrative assumes we are first to market.

Trigger / early warning. Any competitor beta, changelog entry or conference announcement covering this capability.

Consequence if realised. Positioning shifts from "first" to "better", which is a harder sell but not a fatal one. The product still stands on its own merits.

Current response. Accept, with monitoring. We cannot control competitor timing and accelerating would cost quality. Prepare a fallback positioning narrative instead.