Status: To-do
Two weeks of thinking that saves four weeks of rework. Nothing gets produced until the brief is signed.
Created by Vicky Jul 30, 2026
Write the campaign brief #3Set the primary KPI and the number that defines success #4Define the audience segments and pull the list #5Build the messaging framework #6Lock the channel mix and split the budget #7Agree the campaign calendar and freeze the launch date #8Run the kickoff with every function in the room #9Get the brief signed off #10- Brief approved #11