Status: In Progress
Start: Aug 9, 2027 Due: Aug 20, 2027
Assignees: Katherine Newman
Goal
A visitor should understand what the product does within one screen, without scrolling.
Acceptance criteria
- Given I land on the homepage, when it renders, then the value proposition and a primary call to action are visible above the fold on a 1366×768 screen
- Given I am on a phone, when the page loads, then the layout reflows with no horizontal scroll and the call to action stays reachable
- Given I navigate by keyboard, when I tab through, then focus order is logical and every focus state is visible
- Given a slow connection, when the page loads, then Largest Contentful Paint is under 2.5 seconds on a throttled 4G profile
Depends on
- Redesign the logo and core color system — blocked until the palette is locked
Out of scope
- Pricing, Support, and Policy pages — separate items in this epic
- Localization
Definition of Done
- Acceptance criteria pass
- Accessibility checked — contrast, keyboard, screen reader labels
- Cross-browser verified on current Chrome, Safari, Firefox, Edge
- Analytics events instrumented on the primary call to action
- Reviewed and merged
- Accepted by Product Owner
Business Value: Must have
Story Points: 8
Epic: Website Refresh
Component: Web
Story Points: 8
Epic: Website Refresh
Component: Web
Created by Peggy Nov 19, 2021, Edited Aug 10, 2026
