A new year is a new start, and it often comes with a new determination to do better, and be better.
If 2017 ended unhappily for you with chaos like sticky notes being everywhere all the time, figuring out what was where in your head nonstop and chasing after your colleagues for updates tirelessly, it is time for a change.
That change, is GTD method. If you haven’t heard or read about Getting Things Done, Proposed by David Allen, it is a way for getting organized and stay productive. Chris Winfield’s system is a simpler vision of it and I call it, the 4 Ds.
People say your goals should be SMART: specific, measurable, achievable, relevant and timed. In J.D. Roth’s article, it is about being realistic of your dream with hierarchical, achievable goals to achieve it for a large purpose ultimately. I couldn’t agree more.
Let’s say my friends and I have a vision: make the Earth a better place by creating a lightweight, grab-n-go water bottle.
We see how it has become a habit for people to buy Coke from 7-Eleven that come in plastic bottles, or how OLs grab Starbucks coffee in paper cup on their way to work. If we could make a portable water bottle great for all kinds of drinks, we can help reduce plastic waste, and thus contribute to a better Earth - the one and only place we now live in.
Creating it is one thing; Letting people know about it is another story. So how do we promote it?
That, is the question of the day. nt to be, what you want to do and where you want to be for now. Don’t worry about not knowing how to get there. You can fill in the details later.
First thing first. You can start by jotting down all your ideas. What better way to do it than in Quire? You can dump all of your ideas the second the lightbulb goes on in your head even via Siri.
Let’s go back to the question on promoting the water bottle.
Right off the bat, ideas like content marketing, social media marketing, viral marketing, email marketing, SEO, leveraging the community - just to name a few - will pop up in our head.
We might not have the details on how to do them yet, but it is perfectly fine to just have the rough, big picture for now.
The key here is to get our ideas down before they fade away.
What happens now? We have a list of ideas too big to chew. So, we need to break them down into pieces that are smaller, and easier to tackle.
It is just how we humans think. Naturally.
For example, when we brainstorm about social media marketing, we will think of connecting to influencers on Twitter and Instagrams and also YouTubers to help us spread the words; Thinking further down this line, we can ask them to share beautiful, real-life photos, and upload crazy, funny videos of them using bottle (remember how the Ice Bucket Challenge went viral?).
Also, when we think of leveraging the community, free giveaway of our bottle at charity events like marathons and concerts sound like a wonderful idea. Just look at how Mous is featured in Oscars gift bag.
Now that our ideas are broken down into items that have become actionable, my friends and I can starting doing them!
First, we can start by compiling a list of influencers and YouTubers we know or after asking around, study them a bit to know what they are into, and ask them politely via an email or Twitter message to get the marketing campaign rolling.
The more we complete the items, the closer we are to accomplishing our goal and thus our dream.
The nice thing about Quire is each item - or I should say task - has an assignee, due date, tag, comments, etc. You can rest assured everyone, and everything is on track and stays on track.
Time is money, and you should spend it wisely. Efficiently.
So what are you waiting for? Get that crazy, innovative ideas out of your head and follow the 4 Ds steps yourself!